High River-based Western Financial Group Communities Foundation announced the 20th anniversary of its national charity walk will take place from May 19-24.
This milestone event marks two decades of supporting communities across Canada with over $1 million donated to local initiatives, funding playgrounds, awarding scholarships and transforming community spaces.
Previously known as the National Walk to Support the Cause, this year’s event has been rebranded as the National Walk for Safe Places.
“In a world facing increasing climate disasters, geopolitical uncertainties, rising food and housing costs, and mental health challenges, creating strong, inclusive and resilient communities is more important than ever,” said Grant Ostir, CEO of Western Financial Group and foundation board president. “As a proudly Canadian company, we know the value of feeling safe and secure.”
From May 19-24, thousands of Western team members, neighbours and partners will walk together in over 150 communities to support creating safe places to live, play and work. This powerful act of unity highlights the importance of coming together not just as colleagues, but as Canadians who care about their hometowns.
"Our new focus on building safe places underscores our commitment to caring for and empowering our communities,” said Nancy Green-Bolton, Western Communities Foundation board chair and Western Financial Group chief operating officer. “We believe that by building resilient neighbourhoods, we allow our diverse communities to thrive and succeed.”
As part of the celebrations, Western will donate $10,000 to local charities through its #StepUpAndShare Photowalk Challenge. Until May 24, participants are encouraged to share photos of their walking shoes or their neighbourhoods on social media using hashtag #StepUpAndShare, tagging their favourite charity. Each post enters the participant for a chance to win a $1,000 donation for their charity. Ten winners will be announced on May 27.
Participants are encouraged to visit westerngives.ca and follow along on Western’s social media pages for updates.
“This is a remarkable opportunity to engage communities from coast to coast and showcase the powerful impact of walking together for a purpose that is both relevant and timely,” said Michelle Mak, director of Western Communities Foundation. "What started as a walk with just over 200 people has grown into a nationwide initiative over the past 20 years, inspiring thousands.”
Headquartered in High River, Western Financial Group is a diversified insurance services company that has provided over one million Canadians with protection for over 100 years.
