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EDITORIAL: Thank you for showing you really do care

Western Wheel Cares campaign couldn't have set a record without people once again digging into their pockets to support seven worthwhile charities.
Okotoks Food Bank director Pamela McLean on Nov. 17.

Western Wheel readers definitely heeded the call. 

We’d like to thank all those who donated to the Western Wheel Cares campaign, which established a new record during the 2022 holiday season thanks to a community-wide outpouring of support. Locals donated more than $82,000, money that was divided equally between seven local charities: Foothills Advocacy in Motion Society, Foothills Country Hospice, Inclusion Foothills, Okotoks Food Bank, Pound Rescue, Rowan House Society and Sheep River Health Trust. 

The annual holiday campaign has been fortunate to receive outstanding support from the public since its inception back in 2012, so much so that every year we think donors can’t give any more than they did the previous year, yet every year they do! 

In many ways, the ask is an easy one given the needs in our communities continue to grow and the organizations that benefit do so much good for so many, however for the campaign to be successful, it still requires people digging into their pockets to help out. 

The fact that so many do year after year is heartening and shows what a caring area we live in, a place where neighbours look after one another, where they’re always willing to lend a helping hand. 

The organizations supported by Wheel Cares are being stretched thin these days as increasing demand is taxing their abilities to provide services to everyone in need. Places like the Okotoks Food Bank are experiencing a sharp rise in clients as cost of living pressures are forcing more and more people to seek assistance. 

We must be grateful these charities are around to provide that help, but they can’t do it on their own, they require the community’s backing. Western Wheel Cares is just one way to show that support, so we’re grateful that so many chose to donate to the holiday campaign. 

Thank you again for making it the most successful one ever. We’ve got a big number to beat later this year.