Okotoks’ reputation as a community embracing innovative technology and green initiatives can, at times, be a hinderance.
Last week Okotoks council was approached by a group wanting to host The Green Beast in town as a way to raise awareness about green technology. It is a competition and eco-carnival where all the rides are powered by bio-diesel or wind and solar energy.
At first glance, the project seemed to fit in well with Okotoks’ philosophy of embracing sustainable projects.
However, this Green Beast does nothing more than feed on a lot of green backs.
To host the event, communities are being asked by the organizers to commit $200,000 in cash or in donated services as well as secure $300,000 in corporate sponsorship.
The argument is the eco-carnival will not only promote conservation but result in an economic impact of $1.6 million for Okotoks.
Hogwash. Green Beast sounds like nothing more than a new sales pitch on a tired old standard of bringing the carnival to town.
It is unlikely people would flock to Okotoks to take in what is really nothing more than a midway on mulch.
People wouldn’t be staying in hotels, eating at restaurants or shopping downtown just to ride a wind-powered carousel.
To have that kind of economic impact Green Beast would have to attract thousands visitors from other communities. If they all drive to Okotoks how is that being “green”?
No, council was right to be skeptical about doing business with the Green Beast.
Besides, we already have the Calgary Stampede where the rides are powered naturally and green — with hippy lettuce.
